About Personal Branding

All the information you need before having a Personal Branding session in Calgary

What IS Personal Branding?

Personal branding is all about how you present yourself to the world, especially in your professional life. It’s like creating your own unique identity that helps you stand out from the crowd. Think of it as the way you showcase your skills, values, and expertise to others, both online and offline.

Personal branding is how you present yourself to the world in your professional life.

Personal branding is crucial in Calgary because it can open up new opportunities and help you build a successful career.


Is Personal Branding Important?

Absolutely! Your personal branding photos are often the first impression you make on potential clients, employers, or business partners in Calgary. Highlight what makes you different from others in your field or industry. Make sure you’re presenting yourself consistently across all platforms and interactions. It’s also essential to be authentic rather than pretending to be someone you’re not.


What Do I Wear for Personal Branding?

Consider who you’re trying to reach with your personal brand and dress in a way that resonates with them. For example, if you’re in a creative industry, you might opt for more artistic or unconventional clothing choices, while a more conservative industry might call for a more professional look.

Accessories can be a great way to add personality to your outfit and reinforce your personal brand. Choose accessories that align with your style and add interest to your look without overwhelming it.

personal branding realtors

What If I’m Not Photogenic?

Amanda is skilled at making you feel comfortable and confident in front of the camera. She’ll work with you to find the most flattering angles and expressions that highlight your best features. Remember, personal branding photos are about presenting you in the best possible light, so relax and trust the process.

Usually when people do not feel photogenic is because they aren’t comfortable in front of the camera, or they are being photographed by non-photographers, or they are not lit (or posed) properly. We work hard to create a stress-free environment for you to feel and look your best in every photo.

What Backdrops are Best for Personal Branding?

Simple, clean backgrounds are best for personal branding as they keep the focus on you. Neutral colours like grey, white, or black, provide a timeless and professional backdrop.

Showcasing your workspace is also a great idea to incorporate your professional environment and working style. Consider including relevant props or elements that reflect your brand and what you do.


How Should I Prepare for A Personal Branding Session?

Think of your personal brand identity by identifying your values, strengths, passions, and unique selling points. Determine what you want to achieve from the personal branding session. Understand your target audience—know who they are, what they’re interested in, and how you can connect with them authentically. Decide the platforms where you’ll use this content (e.g., LinkedIn, Instagram, personal website) and the specific requirements for each. Choose clothing that aligns with your brand identity and reflects the image you want to convey. If you plan to incorporate props or accessories into your branding session, gather them beforehand. If the session will include shots of your workspace, ensure that it’s clean, organized, and reflects your brand identity. Finally, approach the session with a positive mindset and confidence in yourself and your brand. Relax, be yourself, and trust in the preparation you’ve done to showcase the best version of yourself during the session.

Amanda Dams Headshot Photographer in Calgary

How Do I Pose for Personal Branding?

Posing during a personal branding photoshoot communicates confidence and professionalism while showcasing your expertise. Here are some tips to help you pose effectively:

  1. Maintain Good Posture: Stand or sit up straight with your shoulders back. Good posture translates into confidence and professionalism.
  2. Face the Camera Directly: When posing for headshots or portraits, face the camera directly to establish a strong connection with the viewer.
  3. Relax Your Shoulders: Avoid tensing up or hunching your shoulders, as this can make you appear rigid or uncomfortable. Instead, keep your shoulders relaxed and natural.

    Good posture translates into confidence and professionalism. 

  4. Engage with Your Eyes: Your eyes are powerful communicators. Whether you’re smiling or maintaining a more serious expression, engage with the camera through your eyes to express confidence.
  5. Mind Your Hands: Avoid awkward or distracting hand placements and opt for natural positions that complement your overall pose.
  6. Consider Your Brand Message: Think about the message you want to share with your personal brand and tailor your poses accordingly. For example, if you’re in a creative field, you might opt for more unconventional poses, while a more traditional industry in Calgary might call for a classic approach.
  7. Practice Makes Perfect: Spend some time practicing different poses in front of a mirror or with a friend. This can help you feel more comfortable and confident when it’s time to pose for personal branding photos.

How Much Do Personal Branding Cost?

The cost of a personal branding photoshoot can vary depending on factors such as the number of images you’re looking for and high-quality products like wall art for your home or office. Our personal branding session in Calgary includes hair and makeup, unlimited wardrobe choices, and no charge for retouching. Pricing starts at $790 for 2 images. On average, you can expect to invest anywhere from $790 to $5000 or more if you’re looking for albums and custom-framed wall art. Consider it an investment in your professional image that can yield significant returns in the long run.

READY TO BOOK A Personal Branding Photoshoot in Calgary?

I would be happy to talk further or answer any questions you may have. Please fill out the form below and you should receive a reply within 1 business day!